Snapette is a business unit of PriceGrabber, a leading shopping site and ecommerce platform. PriceGrabber’s trusted shopping content combined with Snapette’s relationship with boutiques and online retailers gives consumers access to an unparalleled shopping catalogue featuring millions of products across thousands of brands.
Through effective marketing efforts and partnerships with influencers including Emma Roberts and Chiara Ferragni, as well as brands such as Google, Brit + Coand Curve, Snapette was able to rapidly build brand awareness and grow a loyal user base of 3 million.
Initiating the complete redesign of the brand, Snapette 2.0 included a complete UI & UX overhaul as well as updating creative direction of the brand from a girlie, pretty aesthetic to a cleaner and more fashion forward interface whilst keeping the current loyal followers engaged. Snapette 2.0 included the redesign of the logo, app, desktop site and tablet experience as well as all marketing collateral.