Résistance Thérapiste is the latest innovative haircare collection helping to restore years of damage from long-term hair coloring or other demanding chemical processes, featuring breakthrough technology that gives damaged hair a second life. This launch was supported by the corresponding Visions of Style launch which saw hairstylists and renowned fashion photographer lango Henzi, transform supermodel Anja Rubik into 10 exceptional looks.
I designed and developed the digital experience for the launch including homepage design, product pages and a targeted email marketing campaign, not only creating a custom e-commerce experience but also continuing this across all digital assets.